In the fall of 2021, Advance Thief River launched a promotional campaign to draw former alumni back to the community to live, work, start a business, or raise a family. The campaign, “Come Home to Thief River Falls,” had two main components, a 12-page print publication which features stories of Lincoln High School alumni, and a series of videos which have been published on YouTube. The print publication was mailed to 10,000 Lincoln High School alumni, thanks to a generous donation from the Thief River Falls Education Foundation who took care of the mailing cost and labor.

People choosing to move to communities in rural Minnesota are motivated by factors beyond jobs, such as community amenities, opportunities for social life and many others. (See Greater Minnesota’s Resident Recruitment Advantage.) The goal of this campaign is to make a compelling case for the Thief River Falls area.

Michelle Landsverk of Landsverk and Associates was responsible for all content creation (text and video).

View or download the print publication.

View the video stories on YouTube.